Experiences

Leading a diverse range of projects to help build products from 0 to 1. Established a broader design structure, guidelines, and collaboration.

Led the UX work on Markets Pro from the start. Together with the team, I reviewed the end-to-end user experience of our product, while specifically focusing on the application, activation, and onboarding experience of Markets Pro.

As a design system lead, our team rebuilt the design system with a new technical architecture. We also refreshed components, improved accessibility, added a new icon system, updated the documentation with pattern and usage guidelines, and established new cross-team communication processes (e.g., office hours and design system ambassadors).

Led the design for the “Services” feature, transforming the BRYTER platform and creating new customer use cases. Additionally, I led the design for the early project needs of the editor (e.g. version history) and admin console (e.g. user management) in various teams.

Contributed and designed white-label products and contributed to research for Clark's expansion into new countries.

Led design for “Advanced VAT Return” feature, including designing, prototyping, and user-testing. Conducted onboarding and growth experiments and supported leadership team in reframing company vision through concepts, experiments, workshops, and early prototypes.

Designed a mobile-first warehouse management web app and created high-fidelity prototypes for an Android scanner app. I also led the design system development for web and Android, including design principles, guidelines, and component libraries.

Product design and web design for smaller companies or in collaboration with digital agencies.